Business Analytics online MSc

Leverage data and advance your career

Fuel your mind. Transform your career.

Gain a competitive edge in your career by developing the business management and technical analysis skills needed to drive strategic results for your organisation through the University of Bath’s online MSc Business Analytics course. Delivered by the EQUIS- and AMBA-accredited Bath School of Management, this course provides training and access to industry experts that are invaluable for students’ hands-on data analysis preparation, data management and data mining with machine learning. This preparation includes access to cutting-edge software and analytical tools through our partnership with IBM.

For today’s business and information technology professionals to be competitive in the job market, they need to possess a broad range of skills beyond the scope of their particular fields.

We recognise the significance these skills have on a business’s success and ability to stay relevant in the marketplace, regardless of industry. To fill the labour market demand for highly trained business analytics professionals, this course bridges the gap between business and data.

IBM partnership

3 starts a year

100% online

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Complete the form below for detailed course and pricing information and to be contacted by phone and email.

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Minimum duration:

2 years, 3 months

Start dates:

May | September | January


Cost per 10 credits £833** (10% alumni discount available). Fees are paid per unit. The MSc totals 180 credits.

Entry requirements:

• A first- or second- class bachelor’s degree or international equivalent
• An undergraduate degree in a subject with high quantitative content, such as: mathematics/statistics, computer science, engineering, physics, chemistry, biology, economics, or a quantitative social science. We may consider other subjects if they have enough quantitative content
• Previous experience of programming is an advantage

International students:

Applicants must have an IELTS score of 7.0 with no less than 6.5 in any band

Focus on cutting-edge topics for advanced roles

Our online MSc Business Analytics course immerses you in business topics taught by experts with industry experience, including a specialist from IBM. The curriculum equips you with innovative skills for identifying data insights to lead business solutions.

Throughout this course, you will learn to improve business decision-making using advanced technologies, including machine learning, forecasting, heuristics, and business statistics. You can harness this expertise to succeed in IT, engineering, and other public-sector business analyst roles.

Units you take in this course may include:

Review concepts of data analysis, using statistical analytics software to develop your interpretations.

Examine forecasting techniques to achieve the best possible estimates for unknown parameters such as customer demand.

Building on skills and knowledge acquired during the ‘Optimisation’ and ‘Spreadsheet Modelling’ units, you’ll learn how to develop algorithms and implement them to optimise your business decisions.

Related programs

Business Analytics Postgraduate Certificate

1 Year Duration | 60 Credits | £833 Per 10 Credits

Gain the fundamental concepts of Business Analytics in practical organisational settings. Acquire the skills to analyse, interpret, and present multidimensional and complex data.

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Business Analytics Postgraduate Diploma

2 Years Duration | 120 Credits | £833 Per 10 Credits

Apply the insights of the discipline of Business Analytics in practical organisational settings and understand their consequences in the wider and international context.

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Online learning that is active and engaged

engaging content

hands-on interactive assignments

interaction and networking

digital resources

For people with existing work and lifestyle commitments, our online MSc courses are a passage to sought-after careers. Our Virtual Learning Environment makes our online Master of Science degrees as immersive as our on-campus courses. So, wherever you choose to study, you’ll always be engaged with the content, your lecturers and your fellow students.

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Use data to drive business decisions

Businesses are looking to employ professionals who can lead a team of expert analysts and demonstrate the technical skills needed to harness the power of data insights to strategically solve business problems and create innovation strategies.

Our 100% online course can help you advance in some of the fastest-growing global careers. Big data analytics is the second-most likely technology to be adopted by global companies through 2025, next to cloud computing.2

  • data analysts and scientists
  • machine learning specialists
  • big data specialists
  • business analysts
  • development professionals and project managers who can interpret big data and help with decision analysis.2

Suitable for individuals with or without a business background, this course is designed to develop the technical and leadership skills essential in today’s data-focused businesses. You can prepare for an array of in-demand career opportunities, including business analyst and consultant roles with leading brands and start-ups. Our IBM partnership means you’ll immerse yourself in state-of-the-art business analytic software while developing skills that global employers demand, including creativity, critical understanding and technical abilities.

What will you learn?

  • Identify operational, tactical, and strategic resource management issues
  • Model and problem-solve managerial problems mathematically
  • Develop lateral-thinking techniques to solve problems and derive insights
  • Recognise and address ethical dilemmas from data mining and management
  • Use state-of-the-art analytics software and business models from current literature
  • Become self-motivated to analyse, interpret and present data in new ways
  • Understand analytical techniques and their application in international contexts
  • Evaluate current research: in particular, how data are collected and analysed

More than 50 years of educational excellence

In 1966 the University of Bath was established by Royal Charter. Last year we ranked top 10* in the UK and have a reputation for research and teaching excellence.
Additional rankings include:

Ranked 2nd in Business and Management Studies by The Complete University Guide 2025*

Top 10 for Business, Management and Marketing in The Guardian University Guide 2024 and The Times and The Sunday Times University Guide 2024*

Top 100 in the world and top 10 in the UK for Business Analytics by The QS Business Masters rankings 2024*

“The programme has benefitted me in more ways than I could imagine and really contributed to me securing my two previous roles of which are both data orientated. In addition to this, it has allowed me to further thrive in my professional career.”

– Ross Gray, Business Analytics online MSc student

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Be equipped with the business acumen to put data insights into practice and take your career to the next level.

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Sources and Disclaimers

  1. “The best UK universities 2022 – rankings,” The Guardian University Guide 2022. Retrieved January 11, 2022, from
  2. “The Future of Jobs Survey 2020” by the World Economic Forum.

*Rankings based on undergraduate data.

**Valid up to and including September 2024 intake. Tuition fees are liable to increase each January. You should budget for an increase of up to a maximum of 5% each year.