Business Analytics online MSc
Leverage data and advance your career
Fuel your mind. Transform your career.
Gain a competitive edge in your career by developing the business management and technical analysis skills needed to drive strategic results for your organisation through the University of Bath’s online MSc Business Analytics course. Delivered by the EQUIS- and AMBA-accredited Bath School of Management, this course provides training and access to industry experts that are invaluable for students’ hands-on data analysis preparation, data management and data mining with machine learning. This preparation includes access to cutting-edge software and analytical tools.
For today’s business and information technology professionals to be competitive in the job market, they need to possess a broad range of skills beyond the scope of their particular fields.
We recognise the significance these skills have on a business’s success and ability to stay relevant in the marketplace, regardless of industry. To fill the labour market demand for highly trained business analytics professionals, this course bridges the gap between business and data.
Transform data into insight
3 starts a year
100% online
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Focus on cutting-edge topics for advanced roles
Our online MSc Business Analytics course immerses you in business topics taught by experts with industry experience. The curriculum equips you with innovative skills for identifying data insights to lead business solutions.
Throughout this course, you will learn to improve business decision-making using advanced technologies, including machine learning, forecasting, heuristics, and business statistics. You can harness this expertise to succeed in IT, engineering, and other public-sector business analyst roles.
Units you take in this course may include:
Review concepts of data analysis, using statistical analytics software to develop your interpretations.
Examine forecasting techniques to achieve the best possible estimates for unknown parameters such as customer demand.
Building on skills and knowledge acquired during the ‘Optimisation’ and ‘Spreadsheet Modelling’ units, you’ll learn how to develop algorithms and implement them to optimise your business decisions.
Related programs
1 Year Duration | 60 Credits | £833 Per 10 Credits
Gain the fundamental concepts of Business Analytics in practical organisational settings. Acquire the skills to analyse, interpret, and present multidimensional and complex data.
Request Info2 Years Duration | 120 Credits | £833 Per 10 Credits
Apply the insights of the discipline of Business Analytics in practical organisational settings and understand their consequences in the wider and international context.
Request InfoOnline learning that is active and engaged
engaging content
hands-on interactive assignments
interaction and networking
digital resources
For people with existing work and lifestyle commitments, our online MSc courses are a passage to sought-after careers. Our Virtual Learning Environment makes our online Master of Science degrees as immersive as our on-campus courses. So, wherever you choose to study, you’ll always be engaged with the content, your lecturers and your fellow students.
Request InfoUse data to drive business decisions
Businesses are looking to employ professionals who can lead a team of expert analysts and demonstrate the technical skills needed to harness the power of data insights to strategically solve business problems and create innovation strategies.
Our 100% online course can help you advance in some of the fastest-growing global careers. Big data analytics is the second-most likely technology to be adopted by global companies through 2025, next to cloud computing.2
- data analysts and scientists
- machine learning specialists
- big data specialists
- business analysts
- development professionals and project managers who can interpret big data and help with decision analysis.2
Suitable for individuals with or without a business background, this course is designed to develop the technical and leadership skills essential in today’s data-focused businesses. You can prepare for an array of in-demand career opportunities, including business analyst and consultant roles with leading brands and start-ups. You’ll immerse yourself in state-of-the-art business analytic software while developing skills that global employers demand, including creativity, critical understanding and technical abilities.
What will you learn?
- Identify operational, tactical, and strategic resource management issues
- Model and problem-solve managerial problems mathematically
- Develop lateral-thinking techniques to solve problems and derive insights
- Recognise and address ethical dilemmas from data mining and management
- Use state-of-the-art analytics software and business models from current literature
- Become self-motivated to analyse, interpret and present data in new ways
- Understand analytical techniques and their application in international contexts
- Evaluate current research: in particular, how data are collected and analysed
More than 50 years of educational excellence
In 1966 the University of Bath was established by Royal Charter. Last year we ranked top 10* in the UK and have a reputation for research and teaching excellence.
Additional rankings include:
Ranked 2nd in Business and Management Studies by The Complete University Guide 2025*
Top 10 for Business, Management and Marketing in The Guardian University Guide 2025 and The Times and The Sunday Times University Guide 2025*
Top 100 in the world and top 10 in the UK for Business Analytics by The QS Business Masters rankings 2024*
“The programme has benefitted me in more ways than I could imagine and really contributed to me securing my two previous roles of which are both data orientated. In addition to this, it has allowed me to further thrive in my professional career.”
– Ross Gray, Business Analytics online MSc student
Get in touch
Be equipped with the business acumen to put data insights into practice and take your career to the next level.
Request InfoSources and Disclaimers
- “The best UK universities 2022 – rankings,” The Guardian University Guide 2022. Retrieved January 11, 2022, from www.theguardian.com.
- “The Future of Jobs Survey 2020” https://www3.weforum.org by the World Economic Forum.
*Rankings based on undergraduate data.
**Valid up to and including September 2025 intake. Tuition fees are liable to increase each January. You should budget for an increase of up to a maximum of 8% each year.