Business Analytics Online MSc/PGDip/PGCert

Turn data into better business decisions

Apply By: 02 December, 2026

Start: 04 January, 2027

Develop the quantitative expertise and business perspective to turn complex data into actionable insight. Become the expert organisations trust to make better decisions with data with our Business Analytics Online MSc/PGDip/PGCert.

Delivered by the EQUIS- and AMBA-accredited Bath School of Management, these online qualifications develop practical skills in data analysis, data management, and data mining. Choose the MSc for the full course with dissertation, the PGDip for core units, or the PGCert for a focused introduction to business analytics.

100% Online

2 years 3 months (minimum MSc)

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Build analytics skills for insight and impact

Develop skills in business intelligence, forecasting, data mining, and machine learning, then apply them to real business situations. Optional units let you deepen your expertise in areas including advanced forecasting and data visualisation.

MSc: The full curriculum with dissertation

180 credits covering machine learning, forecasting, business statistics, and business analytics dissertation.

PGDip: Core units, no dissertation

120 credits of core units in data analysis, machine learning, and business statistics, without the dissertation.

PGCert: A focused introduction to analytics

60 credits of foundational units in data analysis and business statistics; a faster route into the field.

Designed around your working life

Study 100% online and focus on one unit at a time in structured eight-week blocks with around 12–15 hours of study each week. This flexible approach helps you balance postgraduate study with your professional and personal commitments.

Adrian Nenu

“Even before graduating, the knowledge from the course helped me move from Morgan Stanley as a software engineer to Google as a software engineer.”

–Adrian Nenu, Business Analytics online MSc graduate

Business Analytics Career Opportunities

Our MSc combines rigorous analytics with business decision-making. Develop hands-on skills through case studies and programming assignments using real-world data, supported by CV, career guidance, networking opportunities, and 1:1 faculty mentoring to showcase your abilities to potential employers.

Explore top careers

In the UK, 37% of organisations have adopted big data analytics, making it the third-most widely implemented advanced digital technology, after cloud computing and artificial intelligence.1

Two roles this qualifies you for include:

Business Analyst £62,731 per year2

Data Analyst £64,703 per year3

Admission Requirements for Business Analytics Programs at Bath

The Business Analytics online MSc is designed for professionals from quantitative backgrounds, including anyone without prior business experience. Develop the technical and leadership skills employers increasingly value while building the confidence to apply analytics to complex business challenges.

With our online MSc, you can immerse yourself in state-of-the-art business analytics software while developing skills that global employers demand, including creativity, critical understanding and technical abilities. To apply to the course, you should typically meet the following entry requirements:

DegreeTypically, an undergraduate degree with strong quantitative content is required for MSc and PGDip applicants.
A first- or second-class bachelor’s honours degree (or international equivalent) with high quantitative content such as mathematics or statistics, computer science, engineering, physics, chemistry, biology, economics, or a quantitative social science.
No degreeIf you don’t have a degree, we will still consider you if you have relevant professional experience or alternative qualifications. Get in touch with our team to find out more.
PGCert entry routeIf you don’t meet the entry criteria for the MSc, our PG Certificate is an access route to both the PG Diploma and MSc courses.**
We prefer a quantitative degree, but it’s not required.
English languageIf English is not your first language, you must provide IELTS with a grade of at least 7.0 overall and no less than 6.5 in any of the four parts (listening, reading, writing and speaking).
UK degree holders within the last 2 years may be exempt from English language requirements.
Additional requirementsPrevious programming experience is an advantage, and you should include your quantitative and programming experience in your personal statement.

Tuition at Bath for Business Analytics Online MSc

The total tuition fee for this 180-credit online MSc is £14,994*. Fees are paid at £833* per 10-credit unit every 8 weeks, with the 60-credit dissertation fee split into two equal instalments.*

Discounts

A 10% alumni discount and a 75% staff discount are available, subject to eligibility requirements and admissions approval.

Online MSc Scholarships

Twenty 10% scholarships are available for 2027 for full MSc applicants with outstanding academic or exceptional professional experience. T&Cs apply. Request info to learn more.

Meet our expert faculty

Learn from specialists in forecasting, optimisation, machine learning and business analytics, including the Director of Studies, Dr Shuya Zhong. A Senior Lecturer in Logistics and Supply Chain Management, Dr Zhong brings research expertise in operations management, supply chain systems and applied optimisation.

Students benefit from a learning experience shaped by real-world practice, helping them build confidence, deepen their knowledge, and apply what they learn.

  • Experienced faculty with strong academic and professional expertise.
  • Faculty who bring current industry insight into your learning.
  • Real-world experience applied throughout the course.

Ranking and accreditation

We received our Royal Charter in 1966 and are now established as a top 105 UK university with a reputation for research and teaching excellence. Additional rankings include:

More than 50 years of educational excellence

In 1966, the University of Bath was established by Royal Charter. Our community is driven by innovation, collaboration, and impact, focused on creating a healthier, sustainable, and connected future through partnerships. The university’s strong employer reputation, outstanding teaching, and culture of excellence offer a trusted choice for students who want a high-quality university experience with real-world value.

Online learning that is active and engaged

Our online courses are designed for a digital learning environment, helping you stay connected to the curriculum throughout your studies. With our Virtual Learning Environment (VLE), you will also have access to a range of innovative online tools to help you successfully complete your studies. Our courses also focus on real-world application, so you can apply your new knowledge immediately to your career and make positive changes at work as soon as you start studying.

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Sources and disclaimers

  1. Itransition.com. (2026). Itransition. [online] Available at: https://www.itransition.com/ [Accessed 27 July 2026].
  2. ERI Economic Research Institute (2026). Business Analyst Salary in the United Kingdom (2026). [online] SalaryExpert. Available at: https://www.salaryexpert.com/ [Accessed 29 July 2026].
  3. ‌ERI Economic Research Institute (2026). Data Analyst Salary in the United Kingdom (2026). [online] SalaryExpert. Available at: https://www.salaryexpert.com/ [Accessed 29 July 2026].
  4. QS Business Masters Rankings 2026 relate to the full-time, campus-based MSc Business Analytics at the University of Bath.
  5. Rankings based on undergraduate data.

*Valid up to and including September 2027 intake. Tuition fees are liable to increase each January. You should budget for an increase of up to a maximum of 8% each year. Terms and conditions for tuition fee payments for online courses.

**If you don’t meet the entry criteria for the MSc, our PG Certificate is an access route to both the PG Diploma and MSc courses. For the PG Certificate route, it is desired, but not required to have an undergraduate degree in a subject with a high quantitative content. You may be able to transfer onto the PG Diploma or MSc upon successful completion of the PG Certificate. If you do not already meet the entry criteria for the Diploma or MSc then this will normally be dependent on performance achieved in specific taught units of the PG Certificate in Business Analytics. If this is the case, there will likely be a break between completing the PG Certificate and starting the Diploma or MSc, while assessments are marked and unit results are ratified, to determine if the performance requirements have been met. If you choose to leave the course with a PG Certificate and return at a later date, the time elapsed since the PG Certificate study will also be a factor in consideration of eligibility to upgrade registration to the PG Diploma or MSc in Business Analytics.